Testimonial


 * __Testimonial Technique __**
 * The testimonial technique involves using a third party endorser to speak on the behalf of an idea or cause.
 * The testimonial device often involves phrases beginning with "My doctor said" or "Experts agree"
 * Testimonials are ofted used in ways that misleading or unfair.
 * The most common misuse of the testimonial involves citing individuals who are not qualified to make judgements about a particular issue. For example, a Hollywood star may not be qualified to speak on the merits of a political candidate.
 * [[image:private_joe_louis_says.jpg]]